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Impressively Intellectual Property...

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Impressively Intellectual Property...

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DSP


Delta Sigma Pi - Alpha Pi Chapter

DSP


Delta Sigma Pi - Alpha Pi Chapter

After joining DSP (a professional fraternity) in the Spring of 2017, I was elected Director of Marketing for the coming semester. My main responsibility was to create the coming semester's rush theme, design advertisements that encompassed the theme, and promote. The result? The largest turn out to our Meet the Chapter event in chapter history. Above is the Recruitment Video I created with Premiere, and below are some of the digital and print ads I designed. To see more examples, follow @iudsp on Instagram (I'm team follow-back).

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Macy's Case


Macy's Backstage Case Competition

Macy's Case


Macy's Backstage Case Competition

This video grabbed attention during the 2015 Kelley School of Business Macy's Case Competition . Our task was to pitch an integrated marketing strategy for Macy's newest off-price brand: Macy's Backstage. To target Millennials, specifically, my team developed a multi-platform approach that was centered around the idea of being backstage at a fashion show. I put together this "commercial" to open our presentation, and help our audience "feel what it's like to go backstage with Macy's". Though my group did not win the competition, we did manage to land the highest grade in the class. 

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MAC logo


MAC logo


For the CookBook presentation, we were encouraged to come up with a name of an agency we would be representing. After one good brainstorm, Market Advantage Consulting was created, utilizing a logo I designed in fourth grade (my request to replace my name for this unregistered trademark was swiftly denied; this devastated 10 year old me). I have been using this symbol to distinguish my work ever since then. 

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CookBook


CookBook: Final Sales Presentation.

CookBook


CookBook: Final Sales Presentation.

If there is one thing that I might (might) take more pride in than my hair, it's my ability to craft a kick-ass pitch. Cut to: C104 Business Presentations, final individual sales presentation. My task was simple (so the prof told me)... Come up with an idea, pick our audience, and sell it (she and I have varying definitions of "simple"). My idea? CookBook. A brave new restaurant platform where guests bring in their own recipes to be prepared by world-class chefs. Cuz c'mon, who doesn't love Grandma's cooking? And so, my little start-up, Market Advantage Consulting, pitched the idea to the "execs" of Darden Restaurants (played by my fellow classmates) on the notion of "making fond memories a reality again." From logo to layout, concept to Q&A, this baby is my brain-child. 


To see the full presentation...